Did you know that we run CPD short courses for professional development and training?

Course date: 5 November 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place. 

BOOK TWO OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.uk to find out more.

Learn the latest digital marketing techniques and develop advanced strategies for marketing both B2B and B2C businesses and brands.

Get smart with SEO, make online copywriting engaging and create powerful search ads. Learn about remarketing, the key aspects of video, the special applications of social media and the power and pitfalls of email marketing. Then choose the techniques that work best for you and bring them all together in a well-orchestrated, multi-channelled marketing plan.

WHO IT'S FOR

  • Businesses and organisations wanting to upskill their marketing teams
  • Marketing personnel seeking to broaden and strengthen their digital skills
  • People from other roles but with experience of using digital marketing techniques

WHAT YOU'LL LEARN

  • Advanced techniques and the latest ideas for using different digital platforms
  • Which strategies work best for different goals and different target audiences
  • How to produce an efficient and effective multi-channelled digital marketing plan

TOPICS COVERED

  • Strategies for different objectives
  • Make websites work for you
  • Search engine optimisation (SEO)
  • Search and display advertising and remarketing
  • Which social media platforms for which goals
  • Vital video marketing
  • Email marketing strategies
  • Advanced content marketing and blogging
  • Sweating your digital assets for maximum efficiency

BENEFITS

  • Learn the advanced digital marketing strategies others employ
  • Get the latest and best ideas from around the digital world
  • Feel confident in deciding which techniques are best suited to your needs
CPD Short Courses

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