Did you know that we run CPD short courses for professional development and training?

Course date: 6 November 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place. 

BOOK TWO OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.uk to find out more.

This practical one-day course will help participants understand how to write professional and effective copy.

Participants will gain an understanding of what makes a good story and the key techniques for writing effective, creative and engaging copy, as well as the importance of successful proof reading.

WHO IT'S FOR

Those who need to write effective promotional copy to help promote and generate business or who wish to improve their communication skills.

WHAT YOU'LL LEARN

  • How to develop creative writing skills
  • The importance of different styles and tone needed for the diverse range of media
  • How to proof read your copy successfully
  • Learn to understand the audience you are writing for and how to appeal to them.

TOPICS COVERED

  • What is copywriting and how it can benefit the marketing process.
  • The keys to writing good copy
  • Understanding the different styles and tones used for different marketing formats
  • Understanding your customer and pitching your copy to their needs
  • Through exercises, improve your own copywriting style.

BENEFITS

  • Learn how to write copy to grab headlines and customers
  • Learn how to write for different formats and media
  • Understand different styles and tones and how and when to use them
  • Learn how to write benefit led copy
  • Understand how to proof read successfully.

CITY CENTRE LOCATION

We are located on Senghennydd Road in the centre of Cardiff, and close to train and bus stations.

Explore our range of CPD and training courses.

CPD Short Courses

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