Areas of expertise:

Darlun EmmaBlueCanary


Blue Canary Fundraising is me, Emma Goad, experienced fundraiser, particularly in the arts. After training at the Royal Welsh College of Music & Drama in Stage Management and working in that field for a number of years, I turned my attention to arts administration, marketing and producing, working with a variety of companies.

In 2004 I was employed as Development Director for Sgript Cymru, the national company for new stage writing and this is where my love for fundraising took hold. In 2007, Sgript Cymru merged with the Sherman Theatre to create Sherman Cymru.

Whilst at Sherman Cymru as Head of Development, I created the strategy that then proved successful in raising funds from a variety of sources for both revenue and capital projects. Giving the Sherman Theatre a sustainable fundraising focus for the first time in its 30-year history. My most ambitious project to date was the £7 million redevelopment of the Sherman Theatre building. I led the campaign to raise the match funding required to complete the project following the substantial investment from the Arts Council of Wales.

Raising funds from both public and private sources including local authority, landfill community funds, trusts and foundations, businesses and individuals I created a fully rounded campaign that achieved its targets in a challenging financial environment.

Having completed the capital campaign and seen Sherman Cymru through its first year with a new building, I left the company in 2014 leaving two major legacies – a substantial 3 year funding award of over £200,000 from the BIG Lottery and a £500,000 gift from the Paul Hamlyn Foundation.

In September 2014, I set up Blue Canary to support arts and heritage organisations with approaches to fundraising. This work includes; strategic planning, campaign creation and implementation, prospect research, Business Planning, ghost bid writing, mentoring and training. Within Blue Canary’s first 2 years, I have been honoured to work with some of Wales and the South West’s most influential and exciting organisations. Clients include 4 of Wales’ national companies – (NTW, NDCWales, WNO and Theatr Genedlaethol), and the Cardiff Story Museum, Kaleider (Exeter), Dancefest (Worcester), Beyond the Border Storytelling Festival, Volcano Theatre and Theatre Bristol. Blue Canary has recently been brought on board to support National Youth Arts Wales through its transition period, with strategic fundraising planning and implementation. Please see for further information.

Company Name: 
Blue Canary Fundraising
Role / Position: