Did you know that we run CPD short courses for professional development and training?

Course date: 18 November 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place. 

BOOK TWO OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.uk to find out more.

Formerly known as Google AdWords, Google Ads is probably the world's most popular online advertising platform. Like any paid marketing activity, it should be carefully set up.

Making use of the right features, keywords, advertisements and landing points will lead to a far better return on any investment.


This course is intended for those setting up a Google Ads account from scratch, or dramatically expanding upon one that already exists. This course is also suitable if you wish to gain valuable expertise in the digital marketing sector.


  • Which campaign types are right for your organisation
  • How to select keywords and audiences
  • How to create text and image ads
  • How to set up standard search, simple remarketing, and display campaigns
  • How to link Google Ads and web analytics information
  • Adjusting bids by device, time and location.


  • Campaign type selection
  • Text and display ad creation
  • Keyword planning
  • Keyword match types
  • Basic ad extensions
  • Landing pages/destination URLs
  • Linking Google Ads and Google Analytics
  • Controlling spend
  • Quality scores
  • Mobile campaigns and adjustments
  • Importing and defining goals
  • Remarketing/retargeting
  • Custom campaign URLs.


This course is designed to provide you with an outline of what makes a healthy and effective Google Ads account, and all the skills needed to be able to set up your own account after the day. We will also teach you to perform basic performance and ROI measurement, and how to carry out regular maintenance to ensure your account works well in the future.

You should come away with a practical checklist of weekly or monthly optimisation tasks for your own Google Ads account, and be comfortable measuring performance through both Google Ads and Google Analytics.


We are located on Senghennydd Road in the centre of Cardiff, and close to train and bus stations.

Explore our range of CPD and training courses.

CPD Short courses