Did you know that we run CPD short courses for professional development and training?

Course date: 14 October 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place. 

BOOK 2 OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.uk to find out more.

Learn how to use the main digital marketing techniques and develop a cost-effective digital marketing plan in this hands-on, one-day course.

We will take you beyond Google, introducing you to free tools for competitor analysis, then showing you how to develop PPC ads, social media strategies, effective email and content marketing and help you get to grips with essential SEO and web analytics.


  • Businesses and organisations wanting to develop a cost-effective digital marketing plan
  • Traditional marketing personnel seeking to learn or refresh their digital skills
  • Managers and administrators wishing to improve their skill-set with these much sought-after techniques


  • The pros and cons of different techniques, including their cost-effectiveness
  • How to find out about other companies’ digital marketing strategies
  • How to produce an efficient and effective digital marketing plan


  • Understanding your target audiences
  • Websites, including analytics
  • Search engine optimisation (SEO)
  • Pay-per-click advertising (PPC)
  • Social media marketing
  • Email marketing
  • Content marketing and blogging
  • Planning ahead


  • Know how to implement the latest digital techniques
  • Feel empowered to produce digital marketing plans that work
  • Be confident in planning your marketing time and budget most effectively


We are located on Senghennydd Road in the centre of Cardiff, and close to train and bus stations.

Explore our range of CPD and training courses.

CPD Short Courses