Did you know that we run CPD short courses for professional development and training?

Course date: 19 November 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place. 

BOOK TWO OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.uk to find out more.

This practical, hands on one-day course will focus on how to engage with the media, whether print, broadcast, online or social, in an effective and creative way.

You will gain an understanding of how the media works, how to write an effective press release, pitching your story and how to implement a successful media campaign.


Designed for those with some responsibility for dealing with the media; whether you are new to media relations, or experienced, this course has something to offer.  No prior knowledge is needed.


  • How to develop an approach that is strategic and an essential part of your marketing mix
  • Knowledge and methods to plan an effective and successful media relations campaign
  • How to gain positive coverage for stories
  • How and when to engage journalists using innovative tactics


  • Writing and selling-in the press release
  • How to use multimedia to improve your coverage
  • How to pitch/sell-in to the media
  • Incorporating video in your media relations campaign
  • How to evaluate your media relations activity
  • Case studies


  • Gain creativity and confidence when dealing with the media
  • Gain new ideas and tactics for media engagement
  • Use new approaches to online media management
  • Building a media profile for your organisation
  • Establish contact and a relationship with the media


We are located on Senghennydd Road in the centre of Cardiff, and close to train and bus stations.

Explore our range of CPD and training courses.

CPD Short Courses