Did you know that we run CPD short courses for professional development and training?

Course date: 17 September 2019

Cost: £198 (includes lunch and refreshments)

Find out more and book your place.

BOOK TWO OR MORE CPD COURSES AT THE SAME TIME AND RECEIVE 10% OFF. (specific categories, exclusions apply). Contact us at train@cardiff.ac.ukto find out more.

This course covers the basics of SEO and touches on more advanced topics as well.

It will help you improve both the breadth and the quality of your rankings with Google and the other major search engines and make sure you get the most from every hour invested in SEO tasks.


Those who manage or create content for their website and want to learn how to get more high quality organic search traffic.

No prior SEO knowledge is required.


  • How to assess your current standing within the search market
  • How to improve your Search Engine rankings
  • Common SEO mistakes to avoid
  • How to measure ROI on your efforts


  • How search engines work
  • Keyword research and website planning
  • On-page optimisation
  • Link-building and outreach
  • SERP anatomy and shortcuts to organic traffic
  • Local, national and international SEO
  • Basic conversion rate optimisation
  • Useful tools and resources
  • Reporting and keeping track of progress


  • Recognise your niche and identify the best target keywords to use
  • Learn on-site and off-site strategies for lifting rankings and improving website traffic


We are located on Senghennydd Road in the centre of Cardiff, and close to train and bus stations.

Explore our range of CPD and training courses.

CPD short courses brochure