Workshop aim

To improve understanding of reputational risk and equip participants with knowledge to manage risk, identify issues and help prevent them becoming crises. It also looks at how to reduce reputational risk and protect reputation if a crisis does occur by learning how to respond effectively to incidents and events.

Who should attend?

The course is suitable for mid and senior level executives who are likely to be involved in helping their employer or a client in preventing and managing a crisis.  It is suitable for PR and communications practitioners in corporate, public sector and not-for-profit or third sector organisations or consultants and agencies representing them as clients.

What to expect

The workshop is led by an experienced public relations consultant with extensive experience and expertise of helping clients avoid and manage crises in a wide range of sectors including technology, national government, local government, pharmaceutical, engineering and manufacturing. As well as trainer-led learning it will include:

  • Participant discussion
  • Case studies
  • Practical exercises including a simulation scenario based on fictional and real-life examples 

To ensure it is a participative workshop it is limited to 12 participants.

Workshop objectives

Participation in the workshop will provide you with knowledge to:

  • Identify potential reputational risks
  • Potentially prevent risks, issues, incidents and events becoming crises
  • Understand the impact of digital and social media on risk and crisis communications
  • Understand how internal and external factors can increase or reduce reputational risk
  • Understand how to react when risk turns into reality

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About Stuart Bruce

Stuart has more than 30 years’ experience in public relations, corporate communications and public affairs. He is a PR futurist and has earned a reputation as a pioneer, thinker and doer in modernised public relations. He has advised corporations and governments around the world as well as senior politicians in the UK and Brussels. He was one of the world’s first public relations bloggers and now specialises in:

  • Helping in-house PR teams and agencies to modernise their work practices to future proof themselves and utilise the latest global best practice
  • Public relations and corporate communications strategy
  • Integrating digital and social media into corporate communications and public affairs strategies
  • Measuring and evaluating communications and public relations
  • Crisis communications planning and management

He is a chartered public relations practitoner and elected board member of the Chartered Institute of Public Relations (CIPR).

This course carries 10 CIPR CPD points