Leroi Hanniford

Areas of expertise:


I am an accomplished award-winning PR and communications professional with over 8 years experience working within the Fashion, Jewellery, Lifestyle and events sectors.

I ensure the clients’ needs and demands are met acting as the senior point of contact not just for the clients but with the media other agencies and brands.
It is my responsibility to develop a clear understanding of each brands audience and its relevant media landscape, proactively promoting each brand (by organising regular press appointments and pitching PR stories) to ensure strong editorial coverage by maximising editorial coverage through special stories – feature pieces and profile stories for the brands ensuring excellent media relationships within key media, with frequent communication and regular meetings.

I've worked both in-house and agency - B2B and B2C, managed a team of 6 as well a managed outside agencies. I target and develop a blogger strategy (identify bloggers who are relevant for the brands and drive collaboration.) as well as develop and manage celebrity endorsements.
I'm a creative writer - writing press releases and creative copy for press and online publications.

Throughout my career to date, i have managed to build healthy, ongoing relationships with all key and relevant media across many sectors.