Martina Fraser

Head of campaign marketing at Welsh National Opera

Areas of expertise:

Martina Fraser's picture


Arts Marketer with an (un)healthy obsession with musicals, shoes and prosecco.

Head of Campaign Marketing for Welsh National Opera by day, touring opera across Wales, England and beyond. I absolutely love the thrill of marketing live theatre, from concepts through to seeing the audience reaction. To do this in my home city for one of our leading arts organisations is a true privilege.

Owner of Shopafrolics by night, an online gift boutique offering fabulous fashion accessories and home decor. For my small business I have won a WOW award from Jacqueline Gold, CEO and founder of Ann Summers and a SBS award from Dragon Den's Theo Paphitis. One of my proudest moments was meeting Theo, who told me that the name of my business had a "brilliant name".

Company Name: 
Welsh National Opera
Role / Position: 
Head of Campaign Marketing