Roger Pride

Managing partner at Heavenly Group Ltd

Areas of expertise:


Previously Director of Marketing for Wales Tourist Board, Visit Wales, Welsh Government and CEO of Cardiff & Co, the place marketing agency for Wales’ Capital City. I have developed and delivered brands focusing on the tourism, economic and regeneration aspects of place.
He is one of the few people to have led and implemented brand strategy at national, regional and city levels. He led Wales international marketing developing a campaign in the US and Europe and building a supplier support network in key markets.
He won numerous national and international awards for his brand campaigns, including Travel and Tourism Campaign of the Year at the Chartered Institute of Marketing UK CIMTIG Awards on three separate occasions.

Now Manging Partner at Heavenly. A leading independent creative business consultancy. I Iead the Wales office and the place practice.
I am asked to speak at many conferences most recently in USA, Greece, Ukraine, Lithuania, Macau, Argentina, Netherlands, Cape Verde, Slovenia, Serbia and Belgium. I am joint editor of ‘Destination Brands’- the original and best-selling book on place branding which is sold around the world and is published in Chinese and Serbian as well as English
Roger was Chairman of the Chartered Institute of Marketing in Wales from 2013 to 2015. Roger is also a Visiting Professor at the School of Hospitality and Tourism at Surrey University.

Company Name: 
Heavenly Group Ltd
Role / Position: 
Managing Partner